Major Retailers Welcome Back ‘Merry Christmas’ This Holiday Season

In a notable shift from recent trends, ten leading retailers are embracing the traditional greeting “‘Merry Christmas'” this holiday season, replacing the more generic “Happy Holidays” they’ve used in previous years. The move spans Hobby Lobby, Belk, Nordstrom, Home Depot, Walmart, Macy’s, JCPenney, Bass Pro Shops, Lowe’s, and Toys “R” Us—all stepping into a more familiar and nostalgic vibe for the holidays.
This intentional branding adjustment reflects a strategic alignment with what these companies believe their customers desire: a return to beloved traditions and heartfelt warmth during the crucial holiday shopping period. The shift isn’t just in store signage or online banners—it permeates ads, in-store interactions, and customer engagement channels.
Industry experts point out that this rebranding doesn’t disregard other holidays but acknowledges the powerful cultural and economic weight of Christmas. Retail analytics show that emotional resonance drives consumer behavior, and for many shoppers, phrases like “Merry Christmas” evoke cherished memories and create a sense of belonging.
For decades, companies avoided explicitly Christian themes to maintain inclusivity. However, recent consumer surveys suggest a growing preference for authentic, traditional messaging. Retailers are responding by balancing inclusivity with the emotional appeal of holiday specificity.
Inside stores, the atmosphere shifts to classic nativity scenes, seasonal carols, and festive decorations that evoke the magic many associate with Christmas. Associates are actively trained to greet customers with “Merry Christmas,” encouraging a warm, personal connection that neutral phrasing can’t replicate.
Critics argue that this change risks excluding non-Christian or secular shoppers, but retailers counter that the move is a response to market demand. They cite data showing that 8 in 10 Americans celebrate Christmas, regardless of their religious affiliation, and that the phrase resonates broadly as a cultural celebration.
Ultimately, this strategy reflects larger societal trends toward comfort and familiarity in turbulent times, and retailers are leveraging this sentiment to strengthen customer loyalty. As shelves stocked with holiday decor and gifts draw shoppers into stores, the return of “Merry Christmas” serves as a clarion call for the season—inviting everyone to embrace a shared tradition, even as it remains one of many celebrated during this time.